Mission Statement

Our Mission Statement

My Birth Boutique was created with the health, well-being and empowerment of mothers at its heart. Our services and products are supplied by people who understand that CHILDBIRTH MATTERS and we all share the same goal: To provide our mothers and their babies with a quality of care and product that leaves them feeling healthy, happy and beautifully looked after during pregnancy, birth and during the post-partum period.

Our focus is on providing everything that goes hand-in-hand with facilitating a birth that is calm, comfortable and natural for both mother and baby.  But we also want mothers to know that they can connect to the birth process while still feeling naturally beautiful – we do this by offering products which are of high quality, made using organic or natural components and have not been exposed to toxic pesticides or fertilizer. This way we are also contributing to the preservation of wildlife and our environment.

My Birth Boutique gives moms the convenience of sourcing birth support and birth products in one location – our website – and they are able to purchase in confidence, knowing that all products offered here are chosen by experienced mothers and birth professionals who know what a women needs and loves before, during and after the birth of their baby.

Although we all make a living from our products and services, we do not sell with profit as our primary goal. The aim is to support other women in starting their businesses and give them a platform from which to sell their products. We support entrepreneurs and promote products which are 100% handmade in South Africa.

We work together as a team, collaborating with honesty, integrity and transparency so that everyone may benefit – from our creatives, to our buyers, to our business owners.

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